課程資訊
課程名稱
資訊管理
Information Management 
開課學期
104-1 
授課對象
商學研究所  
授課教師
陳鴻基 
課號
MBA7009 
課程識別碼
741 M2300 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期三7,8,9(14:20~17:20) 
上課地點
管一405 
備註
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生) 且 限學號雙號
總人數上限:35人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1041MBA7009_02 
課程簡介影片
 
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課程概述

This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. 

課程目標
This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. 
課程要求
Homework assignment
1.Individual homework
2.Team homework
Short article presentation
Case presentation
Software Tool Project
Final project 
預期每週課後學習時數
 
Office Hours
每週三 11:00~12:00 
指定閱讀
待補 
參考書目
1.Essentials of Management Information Systems, Laudon and Laudon, 11th ed., Person
2.Lecture notes
 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Individual homework  
10% 
 
2. 
Team homework (3 cases)  
15% 
 
3. 
Short article team presentation (3 articles)  
15% 
 
4. 
Case presentation (team)  
10% 
 
5. 
Software tool project report (team) 
10% 
 
6. 
Software tool project presentation (team) 
10% 
 
7. 
Final project report (team)  
10% 
 
8. 
Final project presentation (team)  
10% 
 
9. 
Class participation  
10% 
 
 
課程進度
週次
日期
單元主題
第1週
9/16  Business Information Systems: Concept and management (Chapter 1)
- IT, Organization and Business Management
- Concept Framework of IS
- The Effects of IT on Business Environment
 
第2週
9/23  Global E-Business and Collaboration (Chapter 2)
- Functional Applications and Transaction Processing
- Functional information systems
- Integrating functional IS
- How IT supports compliance
Short article:資訊科技無足輕重
 
第3週
9/30  Achieving Competitive Advantage with Information Systems (Chapter 3)
- Value creation, Business Model and Network
- Strategic planning and competitive models
- Porter’s model
Short article: 將資訊科技導入正途
 
第4週
10/07  CASE: Accenture的策略性IT轉型
- Case Presentation
- Cases discussion
- Case Wrap-up and Review
 
第5週
10/14  E-commerce and E-business (Chapter 9)
- e-Commerce, e-Business
- Digital market and digital product and service
- Global interorganizational systems
Short article: 團購網是萬靈丹嗎?
 
第6週
10/21  Telecommunications, the Internet, and Wireless Technology (Chapter 6)
- Telecommunications and Networking ,Communications Networks
- The Wireless Revolution, Pervasive computing
- Location-based service and commerce
Short article: 科技治理與董事會
 
第7週
10/28  Managing Data: Database and Information management (Chapter 5)
- File management ,Database management
- Managing data resources
- Data warehousing and mining
Short article: CIO 困境
 
第8週
11/04  Case: 利豐貿易集團 Li & Fung
- Case presentation
- Case discussion
- Case Wrap-up and Review
 
第9週
11/11  Software tool project presentation 
第10週
11/18  Understanding Enterprise System: ERP, SCM and CRM (Chapter 8)
- Enterprise Resources Planning
- SCM, CRM
- Product life cycle management
Short article: 開放式原始碼: 自救或自毀?
 
第11週
11/25  Case: 亞馬遜將再點燃一把火? Amazon Kinder Fire
- Case presentation
- Case discussion
- Case Wrap-up and Review
 
第12週
12/02  Securing Information Systems (Chapter 7)
- System vulnerability and abuse, Business value of security and control
- Framework for security and control
- Technology and tools
Short article: 推文推倒自家人
 
第13週
12/09  演講 
第14週
12/16  期末專案構想報告 
第15週
12/23  Improving Decision Making and Managing Knowledge (Chapter 10)
- Decision Making and IS, Business Intelligence
- Working smarter not harder, Learning from data
- Knowledge creation and KM framework
Short article: 啟動新創新
 
第16週
12/30  Case: 山寨: 聯發科與白牌手機
- Case presentation
- Case discussion
- Case Wrap-up and Review
 
第17週
1/06  Global and Interorganizational Information Systems
- Global information systems
- Interorganizational IS and virtual organization
- Partner relationship management and collaborative commerce
Short article: 商業模式四大創新路
 
第18週
1/13  Final Project Presentation